Matthew Oates has worked for the National Trust in various incarnations for 24 years, originally by providing practical habitat management advice but recently by developing the Trust’s wildlife and nature media work and by helping the Trust’s efforts to facilitate people’s relationships with Nature. A deep lover of butterflies, with some incipient knowledge, he is also interested in some other invertebrate groups, though unable to take specimens / kill anything. Formerly, he helped to develop nature conservation grazing. A poet, author, broadcaster and follower of the poetic approach to Nature, his life’s work concerns unravelling the mysteries of the Purple Emperor and reinstating the capital N in Nature.